Course-3
Semiotics
The course will allow and facilitate learners to understand how a symbol works, and what is semiotics? and also sensitize students to the necessary tools of perception and analysis to engage with their immediate environment to study how people use symbology in communication within social, political, cultural environments.
Decoding Meaning
Many meanings can be encoded in a piece of graphic design, through visuals, graphic arrangement, colour scheme, choice of words and typography; to enhance its communication effectiveness. The encoded meanings work together to create a more powerful visual message.
Communication Message Design
Many meanings can be encoded in a piece of graphic design, through visuals, graphic arrangement, colour scheme, choice of words and typography; to enhance its communication effectiveness. The encoded meanings work together to create a more powerful visual message.
Symbolic Communication
Many meanings can be encoded in a piece of graphic design, through visuals, graphic arrangement, colour scheme, choice of words and typography; to enhance its communication effectiveness. The encoded meanings work together to create a more powerful visual message.
Communication Campaign Documentation
Main Communication Objective Communication Message and its presentation Branding, Colour Scheme etc Advertising in various media (print, radio, TV, electronic, social media and outdoor media etc) Signage, Environmental Graphics, Showroom and point of sale promotion as applicable Distinctive features as compared to main competitors Any other special events/activities